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  • Market Wire - Yapta.com Now Issuing Airfare Savings Alerts via Twitter

    Yapta.com, an online travel shopping service
    that monitors airline ticket pricing and award seat availability for
    travelers, today announced that its airfare savings alerts are available
    via Twitter. Yapta now provides travelers with instant notification of
    airfare savings either via the new Twitter feed or traditional email. Since
    launching its free service in May 2007, Yapta has alerted over 550,000
    travelers to more than $135 million in savings.

    “Giving Yapta users the option to receive airfare alerts on Twitter only
    enhances their ability to capture perishable savings,” said Tom Romary,
    president and CEO of Yapta.com. “Airfare prices are highly volatile and can
    fluctuate at any time — so Twitter is a terrific way to give travelers
    immediate pricing updates on specific flights, enabling them to act fast
    and get the best deal on airfare before the opportunity expires.”

    Twitter is a popular, real-time messaging service where people share short
    updates (140 characters) about current events and read updates posted by
    others. According to the latest numbers from Nielsen Online, Twitter is
    the fastest growing social-networking site on the Web. It has been
    estimated that there are between 2-3 million registered users of the
    service.

    Current Yapta users can opt-in to the Twitter feed by simply entering their
    Twitter username on the “Yapta Settings” page. From that point forward,
    any flight Yapta “tracks” on behalf of the traveler will generate a “Tweet”
    (a Twitter message) if the price drops, or if the traveler becomes eligible
    for an airline travel credit.

    About Yapta.com

    Yapta.com, Your Amazing Personal Travel Assistant, was founded in 2006 with
    the mission to help air travelers receive the optimal value out of their
    online travel planning. Yapta enables travelers to find their ideal
    flights, track airfare prices and be alerted when fares drop or when
    frequent flier miles can be used to book a flight. Bringing to light
    pro-consumer “guaranteed airfare” policies offered by many airlines, Yapta
    also helps travelers obtain an airline travel voucher when the price
    decreases on tickets that have already been purchased. For more information
    visit: www.yapta.com .

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    Contact:
    Jeff Pecor
    Yapta.com
    206-625-2301
    Email Contact