Business Wire - AOI Marketing Opens its New Revenue Platform to Airlines and Travel Providers

MINNEAPOLIS — AOI Marketing announced today it will open its patent pending
Incremental Revenue Platform (IRP) to airlines and travel providers.
While enhancing the model with a low fare carrier for over five years,
AOI has proven the concept for a membership airfare model and produced
results showing its effectiveness for the airline and customer alike.

Titled The New Era of Building Pre-Paid Loyalty & Incremental
Revenue For Low Fare Carriers: How a Regional Airline Captured
many of its Competitors Best Customers and Created Valuable Incremental
Revenue in the Process, AOIs whitepaper outlining the IRP can be
downloaded from http://www.aoimarketing.com/irp.html.

The IRP revolves around a subscription membership model. In exchange for
a monthly or annual fee, members receive access to set airfare pricing
and high value benefits. The airline delivers set airfares based on
distance so the revenue per mile is constant.

The IRP is beneficial for airlines because it generates consistent
revenue regardless of seasonality. Since it is a paid model, customers
are significantly more likely to book on the given carrier to generate
additional incremental revenue.

This program is a pure, pre-paid loyalty model. Its a win/win for the
airline and the customer, says AOIs CEO, Jennifer Katz.

Customer surveys have shown a high level of member satisfaction
regarding the simplicity of the model. In the frustrating world of fare
pricing, members enjoy the predictability and are willing to pay for it.

Customers also show appreciation for the IRP because they can always
predict their worst-case airfare and always know how much to budget for
airfare.

The IRP was built to scale easily with multiple airline structures to
provide the flexibility customers demand while adding new revenue. By
opening the platform to multiple airlines, AOI delivers a
solution that provides much needed incremental revenue to airlines while
maintaining customer satisfaction.

ABOUT AOI MARKETING (AOI)

AOI, based in Minneapolis, Minnesota, offers advanced marketing
solutions and proven methodologies in designing and delivering
successful loyalty and benefit programs with high customer retention for
the travel and financial industries. Through a partnership with Rovrr (http://blog.rovrr.com/),
a premier provider of social media applications, customized applications
and analytics, AOI now has extensive capabilities to reach opinion
leaders in their communities to promote deep peer interactions. Visit www.AOIMarketing.com.